These terms are the agreement between you and SvarKlar. You accept them by using the service, by accepting a quote or order from us, or by accepting a prize you win through our giveaway. If you don't agree, don't use the service.
1. Who we are
SvarKlar is a brand owned and operated by Store Investeringer ApS, CVR 41622644, Præstemosen 199, 2650 Hvidovre, Denmark. You can reach us at frederik@svarklar.com.
2. What the service is
SvarKlar is an AI lead-reply service for small businesses. We set up and run AI "employees" that answer your incoming leads, reply in your name, qualify them, book the work, and follow up. We currently offer three roles: a Receptionist that captures and books inbound, an Account Manager that handles follow-up and reminders, and an Administrator that handles back-office paperwork. A person reviews anything that needs to be escalated. The exact scope we run for you is set during your individual setup.
3. Eligibility, signup, and accounts
You can start with SvarKlar by agreeing an individual quote with us, by emailing us directly, or by accepting a prize you win through our giveaway. You must be at least 18 years old and authorized to enter into this agreement for the business you represent. The information you give us needs to be accurate and current. If you enter our giveaway, the eligibility rules on the giveaway page also apply, and winners are bound by both those rules and these terms.
4. Fees and billing
SvarKlar does not publish prices. Your fees, typically a one-time setup fee plus a monthly fee, are set out in the individual quote or order we agree with you, along with billing frequency, taxes, and due dates. We may bill by card or by invoice once those methods are enabled; until then, billing is arranged directly with you.
If a payment is overdue, we may suspend the service after reasonable notice.
5. Guarantees
SvarKlar makes no public performance guarantee. We do not promise a specific reply speed, a number of booked jobs, or any refund or credit, unless that guarantee is written into your individual agreement. Any guarantee that applies to you is the one stated there, and nowhere else.
6. Free periods and giveaway prizes
If you receive a free period, through our giveaway or otherwise, it runs for the stated time (for example, 30 days) at no charge. It converts to paid service only if you choose to continue under a separate agreement. We do not take a card up front, and we will not charge you automatically. If you do nothing, the service simply stops at the end of the free period.
7. Cancellation and no refunds
You can cancel at any time by emailing frederik@svarklar.com. There is no contract to break, no exit fee, and no last-month invoice.
Fees you've already paid are non-refundable. If you cancel partway through a paid period, the service continues until the end of that period and then stops. If you think we've billed you in error, email us and we'll review it. We'd rather work something out than leave you feeling stuck.
8. Your responsibilities
- Give us accurate setup information (business name, hours, service area, tone, escalation contact).
- Provide a working way for leads to reach our system (form forward, mailbox access, or a dedicated lead address).
- Keep your payment and contact details up to date.
- Use the service lawfully and in good faith.
- Tell us about changes that affect how we should reply (new hours, new pricing, new team members on escalation).
9. Acceptable use
Don't use SvarKlar to:
- break the law, violate anyone's rights, or harass people;
- send spam, deceptive messages, or illegal solicitation;
- interfere with our systems, security, or the service of other customers;
- misrepresent yourself or your business;
- scrape, reverse-engineer, or resell any part of the service without our written consent.
For the AI specifically, don't use it to generate unlawful, infringing, or deliberately deceptive content, and don't feed it other people's personal data without a lawful basis. We may suspend or terminate the service immediately if you violate any of the above.
10. AI-generated content
SvarKlar drafts replies to your leads using an AI model (currently Anthropic's Claude) with human oversight on escalation cases. AI output is not guaranteed to be accurate, complete, or error-free. You are responsible for reviewing AI-assisted output and for any business decision you make based on it. Anthropic's own terms also apply to its part of the service. The rules and tone we follow are the ones you set during setup, and you can change them at any time.
11. Data processing
For data about your business and your account, SvarKlar is the data controller and the Privacy policy applies.
For data about your leads (the people who send you messages through your website or inbox), you are the data controller and SvarKlar is the data processor. We process that data only to deliver the service to you, following the instructions you give us. That processor relationship is governed by a data processing agreement meeting Article 28 of the GDPR. We do not use lead data to market to the leads themselves, and we do not sell it. The providers we rely on are listed on the Privacy page.
If your leads ask us about their data, we will forward the request to you so you can respond as the controller.
12. Intellectual property
You keep ownership of your business content, brand, lead data, and the AI replies produced for your business. SvarKlar keeps ownership of our system, code, templates, playbooks, and documentation, and we may produce similar output for other customers.
While the service is active, you give us permission to use your business content only as needed to deliver the service (for example, to sign replies with your business name). That permission ends when the service ends.
13. Confidentiality
We treat the information you share with us as confidential and use it only to run the service. We expect the same from you regarding anything we share that is not public.
14. Warranty disclaimer
SvarKlar is provided on an "as is" and "as available" basis. We work to make the service useful and reliable, but we don't guarantee a specific business outcome (number of jobs closed, revenue increase, reply speed, or any specific rate of lead conversion). Nothing in these terms limits liability where the law does not allow it.
15. Limitation of liability
To the extent permitted by law, SvarKlar's total liability to you for all claims arising out of or relating to the service is limited to the amount you actually paid SvarKlar in the 12 months before the event that gave rise to the claim.
We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or lost business opportunities, even if we were told those damages were possible. You are responsible for acting on AI-assisted output you have not reviewed.
Nothing in these terms limits liability where the law does not allow it (for example, for fraud, gross negligence, or breaches of certain statutory protections).
16. Indemnification
You agree to defend and cover us for claims that come from content or instructions you give us (for example, a claim that a reply we sent on your behalf used your content in a way that infringed someone else's rights). We agree to defend you against claims that our system itself infringes a third party's intellectual property rights, provided you tell us promptly and let us handle the defense.
17. Termination
Either party can end this agreement at any time. You cancel by emailing us (see section 7). We can suspend or terminate the service if you violate these terms, fail to pay after reasonable notice, or if required by law. On termination, sections that by their nature should survive (for example, payment obligations, confidentiality, intellectual property, liability limits, governing law) continue to apply, and we handle your data as set out in our Privacy policy and our data processing agreement.
18. Changes to these terms
We may update these terms as the service evolves. The version published here is the current one. For material changes, we'll notify active customers by email before the change takes effect. Continued use of the service after a change means you accept the updated terms.
19. Governing law and disputes
These terms are governed by the laws of Denmark, without regard to conflict-of-laws rules. Any dispute that can't be resolved by talking first will be submitted to the courts of Denmark, which have exclusive jurisdiction, unless local mandatory law gives you a different forum that you're entitled to use.
20. Notices and contact
Notices to SvarKlar should be sent to frederik@svarklar.com. Notices to you will be sent to the email address on your account.
21. Miscellaneous
If any part of these terms is found unenforceable, the rest remain in effect. Our failure to enforce any part of these terms is not a waiver of our right to enforce it later. You can't transfer this agreement to anyone else without our written consent. SvarKlar may transfer this agreement to a successor (for example, if the business is sold). These terms, the Privacy policy, your individual order, and any giveaway official rules that apply to you are the complete agreement between us about the service, and they replace any prior agreement about the same subject.